Today’s Internet-savvy patients make it imperative to consider effective marketing for a dental practice, according to California Dental Association (CDA) Practice Analyst Michelle Corbo.
“There’s a significant amount of decision-making that happens before the patient ever picks up the phone,” she said.
The CDA outlined a scenario in which potential patients uncover 10 practice names via a search engine, whittle down the choices based on insurance coverage and website usability, and then make a phone call.
“Now the true competition begins,” Corbo said.
That’s why selecting the right person to present your practice to the public is crucial.
The CDA offers a resource titled “The New Patient Process: Making the Best First Impression With Your New Patients.”
To access this resource, which maps an ideal sequence of on-boarding new patients, visit www.cda.org/practicesupport.